Mark Zuckerberg selects Ed Catmull’s “Creativity, Inc.”


When 2015 kicked off, Facebook CEO Mark Zuckerberg set a new challenge for himself: He announced that every two weeks he would be reading a new book, “with an emphasis on learning about different cultures, beliefs, histories, and technologies.”

This week Zuckerberg announced the fifth book in his “Year of Books” initiative: Creativity, Inc. by Ed Catmull, the co-founder of Pixar Animation Studios and President of Pixar Animation and Disney Animation. Announcing his pick on Facebook, Zuckerberg noted: “I love reading first-hand accounts about how people build great companies like Pixar and nurture innovation and creativity. This should be inspiring to anyone looking to do the same, and hopefully there will be lessons we can apply to connecting the world!”

For nearly twenty years, Pixar has dominated the world of animation, producing fourteen consecutive #1 box office hits, including the Toy Story trilogy, Monsters, Inc., Up, and WALL-E. But long before Pixar was one of the world’s most successful movie studios, it was a small hardware company struggling to stay afloat. Ed Catmull, who co-founded the company in 1986 with Steve Jobs and John Lasseter, led Pixar to become the creative and innovative force that it is today.

In his lectures, Ed Catmull, who holds a Ph.D. in computer science, outlines techniques and ideas on leading creative organizations. Whether he is addressing students or managers, Ed Catmull has a message for anyone striving for originality.

Catmull Ed 600 388 72 ppi

Ed Catmull

Co-founder of Pixar Animation Studios, former president of Pixar and Walt Disney Animation Studios, and author of Creativity, Inc.

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