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Ori Brafman

Business strategist, organizational expert, and New York Times bestselling author of Sway and Click

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Ori Brafman at Stanford University
  • About Ori Brafman

    Ori Brafman is a researcher, entrepreneur, and author of three New York Times bestsellers: The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations; Sway: The Irresistible Pull of Irrational Behavior; and Click: The Forces Behind How We Fully Engage with People, Work, and Everything We Do. His upcoming book—co-authored with the former head of the U.S. military, General Martin Dempsey—will be released in the fall of 2017.

    Brafman’s unique ideas on leadership, teamwork, cultural change, and innovation have been implemented by the U.S. government, Google, Microsoft, Cisco, Intel, the Chicago Bulls, Amazon, Facebook, Family Business Network, and PWC, among others.

    Brafman’s media appearances include the New York Times, the Washington Post, ABC News, BBC, National Public Radio, CNBC, the Wall Street Journal, CNN, Fox News, C-SPAN, and AP Video. He has presented before audiences at Fortune 500 companies, the White House, NATO, YPO, Harvard Business School, and others.

    Brafman is a Distinguished Teaching Fellow at UC Berkeley’s Haas School of Business and a Senior Fellow at the Coach K Leadership & Ethics Center at Duke University. He leads a first-of-its-kind partnership between Haas School of Business and the U.S. military’s National Defense University

  • Speaking Topics

    The Chaos Imperative: How Chance and Disruption Increase Innovation, Effectiveness, and Success

    Brafman reveals how even the best and most efficient organizations, from Fortune 500 companies to today's US Army, benefit from allowing a little unstructured space and disruption into their planning and decision making.

    Click: The Magic of Instant Connections

    In a lecture that combines psychology and sociology with an insightful understanding of human interactions, Brafman helps audiences to understand the magic behind those moments when we form an incredible connection with other people—moments that cause us to become fully engaged in whatever we are doing. He explores those peak moments in our lives when people or hobbies or activities fully engage our attention—when they "click" with us.

    Sway: The Irresistible Pull of Irrational Behavior

    In this lively lecture, Brafman couples engaging stories with cutting-edge research from the fields of organizational behavior, social psychology, and behavioral economics in an investigation of the hidden influences that unconsciously skew our decision making.

    The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations

    If you cut off a spider’s head, it dies. If you cut off a starfish’s leg, it grows a new one, which can grow into an entirely new starfish. Traditional top-down organizations are like spiders, but now the starfish model is changing the face of business and the world. In this fascinating lecture, Brafman proposes an innovative approach to business management, citing established companies and institutions, from IBM to the U.S. government, who incorporate starfish principles to achieve success.

  • Video

  • Praise for Ori Brafman

    Praise for Sway

    A breathtaking book that will challenge your every thought, Sway hovers above the intersection of Blink and Freakonomics.

    Tom Rath, coauthor of the New York Times #1 bestseller How Full Is Your Bucket?

    Now we know why no one ever coined the phrase ‘rational exuberance.’ Behind the surprising ways we all make choices, the Brafmans find biology, humanity, and the wisdom of our collective experience. As a longtime student of how financial decisions are made, I found their insights utterly fascinating. Once I started reading, I couldn’t stop—and I suspect the Brafmans could tell you exactly why!

    Sallie Krawcheck, CEO, Citi Global Wealth Management
  • Books by Ori Brafman

  • Media About Ori Brafman

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and Availability

  • 212 572-2013
  • Ori Brafman travels from San Francisco, CA

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