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Ori Brafman

Business strategist, organizational expert, and New York Times bestselling author of Sway and Click

Ori Brafman at Stanford University
  • About Ori Brafman

    New York Times bestselling author Ori Brafman specializes in new ways of looking at business. Following his bestsellers Click: The Magic of Instant ConnectionsThe Starfish and the Spider: The Unstoppable Power of Leaderless Organizations, and Sway: The Irresistible Pull of Irrational Behavior, his latest book The Chaos Imperative: How Chance and Disruption Increase Innovation, Effectiveness, and Success is an insightful exploration into how organizations can drive growth and profits by allowing contained chaos and disruption to flourish, generating new ideas that trigger innovation.

    Ori Brafman has been a lifelong entrepreneur in business, government, and the nonprofit sector. For the past two years, Brafman has worked closely with perhaps the biggest and most hierarchical organization of them all, the US Army, to develop an innovative training program.

    He has presented before audiences at Google, Cisco, Microsoft, Amazon, Televisa, Stanford Business School, Harvard Business School, and many others, and has written for Business Week, the International New York Times, and Fortune magazine. Brafman has appeared in The New York Times, The Wall Street Journal, CNN, ABC News, BBC, National Public Radio, Fox News, CSPAN, Fortune, and Fast Company.

  • Speaking Topics

    The Chaos Imperative: How Chance and Disruption Increase Innovation, Effectiveness, and Success

    Brafman reveals how even the best and most efficient organizations, from Fortune 500 companies to today's US Army, benefit from allowing a little unstructured space and disruption into their planning and decision making.

    Click: The Magic of Instant Connections

    In a lecture that combines psychology and sociology with an insightful understanding of human interactions, Brafman helps audiences to understand the magic behind those moments when we form an incredible connection with other people—moments that cause us to become fully engaged in whatever we are doing. He explores those peak moments in our lives when people or hobbies or activities fully engage our attention—when they "click" with us.

    Sway: The Irresistible Pull of Irrational Behavior

    In this lively lecture, Brafman couples engaging stories with cutting-edge research from the fields of organizational behavior, social psychology, and behavioral economics in an investigation of the hidden influences that unconsciously skew our decision making.

    The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations

    If you cut off a spider’s head, it dies. If you cut off a starfish’s leg, it grows a new one, which can grow into an entirely new starfish. Traditional top-down organizations are like spiders, but now the starfish model is changing the face of business and the world. In this fascinating lecture, Brafman proposes an innovative approach to business management, citing established companies and institutions, from IBM to the U.S. government, who incorporate starfish principles to achieve success.

  • Video

  • Praise for Ori Brafman

    Praise for Sway

    A breathtaking book that will challenge your every thought, Sway hovers above the intersection of Blink and Freakonomics.

    Tom Rath, coauthor of the New York Times #1 bestseller How Full Is Your Bucket?

    Now we know why no one ever coined the phrase ‘rational exuberance.’ Behind the surprising ways we all make choices, the Brafmans find biology, humanity, and the wisdom of our collective experience. As a longtime student of how financial decisions are made, I found their insights utterly fascinating. Once I started reading, I couldn’t stop—and I suspect the Brafmans could tell you exactly why!

    Sallie Krawcheck, CEO, Citi Global Wealth Management
  • Books by Ori Brafman

  • Media About Ori Brafman

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and Availability

  • 212 572-2013
  • Ori Brafman travels from San Francisco, CA

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